PPCexpo

What is Average CPC? When a user clicks your ad, the platform (i.e. Google Ads) will charge you for that click. The Average cost-per-click metric tells us the average cost of a single click. To calculate Average CPC, divide the number of clicks received with the total cost. For example, if your ad receives two clicks, first at $0.30 and the second one at $0.50, the total cost is $0.80. The average Cost per Click in the United States is $1 and $2. Let’s have a look at Average CPCs of some countries from around the world in comparison to the United States. The UAE, being one emerging market has 8 percent higher CPC than the American average. Considering Austria, home to one sustainable city in the world would cost you lesser by 2% if compared with US Avg. CPC. The country below the equator, Australia has 5 % less Cost per Click then US average. The country of rain forest, Brazil falls 11 percent lesser than American Avg. CPC. All Hail the Queen, United Kingdom’s average CPC is 13...

What is Pay-Per-Click (PPC)? Pay-per-click (PPC) is an internet advertising model built to drive traffic to websites. As the name suggests, an advertiser pays a publisher when the ad is clicked. A publisher is someone who owns a search engine, website or a network of websites. Pay-Per-Click Model is used to buy visits with the intention of having conversions. PPC model is also known as Cost per Click (CPC). Where is PPC used? First-tier search engines such as Google Ads and Bing Ads are commonly associated with Pay-per-click advertising model. Consider it a stellar marketing method if your cost-per-click is low, and lets you have good ROI. But Pay per Click can be very challenging in some industries where it requires regular check and balance in order to maintain a good Cost per Click along with a balanced amount of conversions. Search Engines Advertisers and Pay per Click In PPC, search engines advertisers mostly bid on keyword phrases relevant to their target...