What is Pay-Per-Click (PPC)?

What is Pay-Per-Click (PPC)?

Pay-per-click (PPC) is an internet advertising model built to drive traffic to websites. As the name suggests, an advertiser pays a publisher when the ad is clicked. A publisher is someone who owns a search engine, website or a network of websites. Pay-Per-Click Model is used to buy visits with the intention of having conversions. PPC model is also known as Cost per Click (CPC).

Where is PPC used?

First-tier search engines such as Google Ads and Bing Ads are commonly associated with Pay-per-click advertising model. Consider it a stellar marketing method if your cost-per-click is low, and lets you have good ROI. But Pay per Click can be very challenging in some industries where it requires regular check and balance in order to maintain a good Cost per Click along with a balanced amount of conversions.

Search Engines Advertisers and Pay per Click

In PPC, search engines advertisers mostly bid on keyword phrases relevant to their target market. For providing this service, content sites commonly charge a fixed price per click. In PPC Display Advertisements, ads are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networking sites like Facebook and Twitter have opted for the PPC model in their advertising technique.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content. This variety of ads are known as sponsored links or ads. Their placement is usually adjacent to, above, or beneath organic results on SERP. Other than that it can be displayed as per the choice of web developer on a content site.

How Can PPC Benefit You?

Here are the top ways PPC can benefit you:

You can make Targeted Ads:

Pay-per-click is spot on for the in-depth targeting you can set up with it. Some of the most useful elements to target through PPC includes device targeting, location targeting, ad scheduling, and keyword targeting. All are super important if you want to get in front of your ideal customers’ eyes at the right time.

Quick Results and Traffic Surge:

With the volume of searches carried out across search engines daily comes a great opportunity for results. When you run a Pay per Click campaign, it won’t be difficult to witness immediate results from it.

Better Return on Investment: 

Because you only have to pay-per-click, this phenomena makes it easy to manage the costs and calculate your estimated ROI. Also, if you’re tracking conversions, PPC makes it easy to track your average cost per conversion.