What is Average CPC?

What is Average CPC?

When a user clicks your ad, the platform (i.e. Google Ads) will charge you for that click. The Average cost-per-click metric tells us the average cost of a single click. To calculate Average CPC, divide the number of clicks received with the total cost. For example, if your ad receives two clicks, first at $0.30 and the second one at $0.50, the total cost is $0.80.

The average Cost per Click in the United States is $1 and $2. Let’s have a look at Average CPCs of some countries from around the world in comparison to the United States. The UAE, being one emerging market has 8 percent higher CPC than the American average. Considering Austria, home to one sustainable city in the world would cost you lesser by 2% if compared with US Avg. CPC. The country below the equator, Australia has 5 % less Cost per Click then US average. The country of rain forest, Brazil falls 11 percent lesser than American Avg. CPC. All Hail the Queen, United Kingdom’s average CPC is 13 percent less than the USA. New Zealanders will cost you 14 percent less than the US average in Avg. CPC.

Home to driest desert in the world, Chile has an average Cost per Click of 16 % lower than the US average. Home to one coldest place on the planet, Switzerland is at 21 percent lower CPC than the US. Paparazzo’s hometown, Italy falls at 25 percent lesser US average. The land of Immigrants, Canada has an average Cost per Click lesser than 29 % by the US average. World's 3^rd biggest car producer in the world, Germany costs 31 percent less than the US average.

Regardless of the fact, you may find chicken in your dessert in Turkey but its average CPC lesser by 32 if compared with the US average. Angry Birds Hometown aka Finland has an average Cost per Click of 33 % less than the US average. Bob Marley’s birthplace, Jamaica has it less by 33 percent than the US average. Norway, the land of Northern Lights has 34 % less average CPC in comparison to the US. Hola, The Dominicans has Avg. CPC 40 percent is lower than the American average. Iceland aka the land of light and darkness falls at 44 percent less than the US average cost per click. Love Olive Oil? Greece’s average CPC is 46 % less when compared with the United States.

After a whooping look at different countries from around the world in terms of their Avg. CPC, know where you can find it. Your average CPC amounts can be looked up in the "Avg. CPC" column in Campaigns. New in the game and want to learn on the average amount you might be charged for a click? Use Keyword Planner to get estimated average CPC amounts for your Search Network campaigns.